Privacy Policy

Last updated: 25th May 2025

At Make it Pretty, your privacy is important to me. This Privacy Policy explains how I collect, use, and protect your personal data when you visit my website or sign up for my email marketing. 

1. Who I Am

This website is operated by Samantha Dabner, trading as Make it Pretty, a sole trader based in the UK.

You can contact me at:
sammi@makeitpretty.co.uk

2. What Data I Collect

I collect the following personal data:

  • First and last names

  • Email addresses

This data is collected when you sign up for my newsletter or otherwise interact with my website (e.g. via forms).

I also collect non-personal data (like IP address, browser type, pages visited) through Google Analytics to understand how users interact with my website.

3. How I Use Your Data

I use your data to:

  • Send email newsletters and updates via Squarespace Email Campaigns

  • Improve my website and services through usage analytics

  • Respond to inquiries or service requests (if applicable)

4. Lawful Basis for Proceeding

I collect and process your data based on:

  • Consent – when you voluntarily provide your email and name for marketing

  • Legitimate interests – to improve my services and website using analytics

You can withdraw consent at any time by clicking “unsubscribe” in my emails or contacting me directly.

5. Sharing Your Data

I do not sell or trade your personal data.

I share your data only with:

  • Squarespace (for managing email campaigns)

  • Google Analytics (for website usage insights)

These tools may process your data outside the UK or EU under appropriate safeguards (e.g., Standard Contractual Clauses).

6. Cookies

My website uses cookies for performance and analytics (via Google Analytics). You can control or delete cookies through your browser settings.

7. Your Rights (Under GDPR)

You have the right to:

  • Access the personal data I hold about you

  • Request correction or deletion of your data

  • Withdraw consent at any time

  • Object to or restrict certain types of processing

  • Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise your rights, email: sammi@makeitpretty.co.uk

8. Data Renention

I keep your personal data only as long as necessary for my marketing purposes or until you withdraw your consent.

9. Changes to this Policy

I may update this Privacy Policy occasionally. The latest version will always be available on my website, with the date of last update shown at the top.