(From a Brand Designer Who Just Rebranded Herself)

It’s all very well me talking about how I design and create brand identities and supporting stationery, but what we don’t discuss enough is what to do with your shiny new brand assets once they’re in your possession. Maybe that’s because the rollout side leans more into brand strategy (and that’s not always my area). BUT… having just launched my own rebrand, I’ve got some real-world, hot-off-the-press advice to share.

Here’s what I learned (and what I’d do again differently):

1. BACK AWAY FROM YOUR BRAND PACK

You heard me. I know the temptation is real, the new files are sitting there, practically begging to be used. Meanwhile, your old brand feels like a clingy ex who won’t stop embarrassing you in public. But if you want your rebrand to actually land and make an impact…PUT. THE. PACK. DOWN. Take a breath, and get planning. Here’s what you need to consider first:

2. Ask yourself why you’re doing this.

Before you dive into changing everything, pause and reflect:

Why did you rebrand? What are you hoping to achieve?

Here are a few possibilities:

Attract a more aligned audience or client base
Raise your prices and step into a more premium offering
Launch a new service or shift in direction
Be taken more seriously or professionally
Feel more confident showing up as your brand

Whatever the reason, let it guide how you launch. If your goal is to reach a new audience, think about where they hang out (Instagram? LinkedIn? IRL events?) and make sure your rollout strategy focuses there. If you're repositioning or levelling up, you might need a more polished content plan or even a mini launch campaign. The goal isn’t just to look different, it’s to communicate something new.

3. Review Your Touch Points

Website

Pop up a temporary holding page with your contact info while you get to work, either solo or with a website designer. Use your brand manual (if you have one) to make sure the website reflects your new identity visually and strategically. Don’t just swap visuals and call it done, review your copy too. Does the tone, language, and messaging align with the brand you’re now showing up as? If not, it might be time to refresh (and maybe call in a copywriter).

Photography & Imagery

Your images should speak the same language as your brand and tell your story. Whether it’s product imagery, behind-the-scenes, or lifestyle shots, make sure they reflect your tone and personality. Bright and bold? Soft and intentional? Confident and clean? If your images don’t match the energy of your new brand, it might be time to plan a photoshoot, or curate visuals yourself that align better.

Social Media

In the background, start batching new content using your updated assets. Don’t forget:

Profile photo + bio
Highlight covers
Post templates or graphics
Banner images (LinkedIn, Facebook, YouTube etc.)

And again, review your copy. Does your tone match your new direction? If you’re stuck here, many designers (including me!) offer social media add-ons to help.

Email Signatures

So often overlooked, but it’s a small detail that reinforces professionalism. It takes five minutes but creates a lasting impression.

Client-Facing Platforms

Update any forms, documents, invoices, booking tools, and portals. Anywhere your clients interact with your business should reflect your new brand, even if it's behind the scenes.

You don’t need to do it all in one night, but do carve out the proper time to get this sorted before launch day. Your future self will love you for it.

4. Refresh Your Stationery

If you use physical touch points, now’s the moment to switch them up:

Business cards
Flyers, menus, signage
Packaging and labels
Branded stationery, notebooks, or thank-you cards

Prioritise the most visible ones first. And if you’re running low on old stock, don’t panic, do a soft transition, and commit to the full update when you restock.

5. Start Teasing

Yes, I know I told you to step away from the brand pack. But that doesn’t mean you can’t build some buzz. Teasing your rebrand builds curiosity and helps your audience feel like they’re part of something. Share little sneak peeks: a colour swatch, a new texture, a quote in your updated fonts. Maybe even a launch date.

Do what feels natural without giving too much away, mystery is magnetic.

6. TIME TO LAUNCH 🚀

Once your assets are updated and your platforms are ready, it’s go time. Shout it from the rooftops. Don’t just quietly change your logo and hope someone notices.

Launch ideas:

Bold, clear social posts
A thoughtful email newsletter to your list
A simple launch event or live stream (if you’re feeling fancy)

Invite people in. Tell them what’s new, what’s changed, and why it matters.

and finally…

Rolling out your rebrand isn’t about perfection, it’s about planning, showing up and enjoying it. You’re stepping out as a new version of you and your business, give that a moment and revel in it!

If you're deep in the rebrand fog and feeling overwhelmed, I get it, I’ve been there. I’ve also helped a whole lot of clients walk through this phase too.

Need support making it all make sense? Get in touch, I would love to help.

Your business is special, your brand should be too.

How to Roll Out Your Brand Identity