https://www.makeitpretty.co.uk/blog daily 0.75 2026-03-10 https://www.makeitpretty.co.uk/blog/case-study-feioi-brand-overhaul monthly 0.5 2026-03-06 https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/65dba9c4-fbea-4667-aebe-8136d53566b4/Brand+Reveal+Landscape.png Blog - Case Study: Feioi Brand Overhaul - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/ff6fadb0-71a0-4f5f-a2c8-caebbc2e80f7/Feioi+Brand+Design.png Blog - Case Study: Feioi Brand Overhaul - The Logo: An Elevation or a Redesign? The brief for Feioi’s new brand identity was to feel effortlessly cool while remaining warm and welcoming. Jen wanted her brand to reflect how she “brings love into every home” without being too literal or cliché. Early on, we faced a key question: should we redesign the logo entirely or elevate the existing one? The decision goes beyond aesthetics; it’s about preserving the recognition Jen had built while giving the brand room to grow and feel more aligned with her personality and approach. I’ve always admired Jen’s logo and discovered that it was created by a family member. To me that added another layer of significance and I wanted to create a concept that didn’t leave the original logo in the past but simply built on what had been created. We explored three logo directions. One concept refined and modernised Jen’s original logo, keeping the familiarity her clients recognised. Another leaned into a softer, approachable style with hand-drawn elements. And a third introduced a minimal arch icon, symbolising openness, invitation, and the feeling of stepping into a space that truly feels like home. Jen was drawn to elements of both the evolved and the minimal concepts, the recognisable strength of her original logo combined with the symbolism and subtle pattern from the new design. https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/efd2b5fa-7c86-4c38-8a46-6d4f6081c1c5/Feioi+Brand+Design+%281%29.png Blog - Case Study: Feioi Brand Overhaul - Developing the Design Jen’s original logo was refreshed and refined with minor tweaks to the the lettering and the key addition of in icon consisting of two mirrored arcs forming a minimal yet striking brand mark. These arcs represent balance, flow, and the harmony between beauty and practicality, individuality and comfort, tradition and modernity. Its abstract shape hints at familiar forms (a doorway, a bowl, or a vase) as subtle reminders that home is defined by thoughtful details. The icon appears across the full logo suite, while a simplified brand mark can be used where space or scale requires it, maintaining Feioi’s minimal elegance. I then worked this into a bold but subtly used brand pattern that extends the visual identity, repeating elements of the word mark and brand mark in a balanced, geometric grid. Circles, lines, and mirrored arcs create rhythm and flow, reinforcing harmony across the brand. Used sparingly, it works as a background, accent, or bold statement. https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/9d76563c-301d-4932-bf22-efc11d3458ae/Pinterest+Brand+Board+Pins+%289%29.png Blog - Case Study: Feioi Brand Overhaul - Choosing Colour for an Interior Designer Colour and typography are central to expressing any brand personality and colour in particular played a huge part in this process. The palette blends deep, muted shades with warmer tones to create a brand that feels aspirational yet approachable. Jen has a keen eye for colour (unsurprising given her passion for interior design), so refining the palette at every stage was very important to her and has absolutely paid off in the end result. While we established Feioi as having an “autumn” personality early on, we deliberately avoided the expected oranges and greens. Instead, we explored deeper shades of aubergine and landed on Chocolate Plum as the hero colour. It’s rich, grounded and warm. This is balanced with statement secondary colours and neutrals to give the brand depth, flexibility and visual interest. Typography followed a similar balance. Jen shared a love for what we dubbed “slight serif” fonts, so Forum was chosen for headings, a modern, understated serif that feels established yet approachable. Noto Sans complements this as the body font, offering clarity and accessibility while still carrying personality. https://www.makeitpretty.co.uk/blog/the-best-time-for-a-rebrand-depending-on-your-industry monthly 0.5 2025-10-21 https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/99281d7f-8340-4ac1-af8e-8fcaf89d6032/Why+a+Strong+Brand+Identity+Matters+-+Make+It+Pretty+Brand+Designer+Sammi-+Cambridge.png Blog - The Best Time for a Rebrand - Depending on Your Industry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/1749117087118-VJGMDVBAW7WF2QY53YCM/Your+Sentimental+Lens+-+Logo+branding.png Blog - The Best Time for a Rebrand - Depending on Your Industry - Weddings & Events Best Time: January - March The start of the year is planning season for couples, event organisers, and clients who are mapping out their calendars. Budgets are fresh, and people are actively searching for inspiration. Updating your branding during this period ensures your business is front-of-mind when clients are making decisions. Think fresh, elegant visuals that inspire confidence and excitement. https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/1749117087110-FJ79VO30M6271VCUWLGS/With+a+Pinch+of+Salt+Branding+-+Make+it+Pretty.png Blog - The Best Time for a Rebrand - Depending on Your Industry - Hospitality Best Time: September - November Hospitality businesses experience high traffic in summer and the festive period. Rebranding after the summer rush gives you time to refresh menus, signage, marketing materials, and online presence before the busy months hit. A polished, cohesive look can make your business feel ready for seasonal campaigns and attract new customers before the holiday season. https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/1749117087095-QSW07G16NZ77QG6H5T5H/M+Co+Creation+-+Make+it+Pretty+Branding.png Blog - The Best Time for a Rebrand - Depending on Your Industry - Home & Interiors (or exteriors) Best Time: January–April The new year brings resolutions and new projects, with clients planning renovations, room makeovers, and property improvements. Rebranding early in the year positions your business as modern, trustworthy, and professional - exactly what clients are looking for when planning their projects. Clean visuals and strong messaging will help you stand out in a crowded market. https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/1749117087127-JDANY3X25P5LVLFD6TPG/Photography+by+Trish+logo+design+-+Make+it+Pretty.png Blog - The Best Time for a Rebrand - Depending on Your Industry - Creatives & Agencies Best Time: May–July Mid-year is the perfect time for creative businesses to refresh portfolios and showcase new work. Your style evolves constantly, and a rebrand in this period ensures your visuals are aligned with your current offer. It’s also a great time to target new clients for summer projects or collaborations. Think bold, vibrant visuals that reflect your creative energy. https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/1749117087107-0BTSLGZMUP6593ICGNTA/Brides+by+Rose+-+logo+by+Make+it+Pretty.png Blog - The Best Time for a Rebrand - Depending on Your Industry - Wellness & Beauty Best Time: February–April Spring is a season of renewal, and clients start looking for new experiences and services. A refreshed brand signals growth, professionalism, and attention to detail - qualities that clients look for in beauty and wellness businesses. Updating your branding now gives you the opportunity to make a splash before summer peak bookings. https://www.makeitpretty.co.uk/blog/case-study-ever-by-ellie monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/76871971-f829-4f36-91b4-30092d56ac88/Ever+by+Ellie+-+Brand+Visual+Identity+Design+by+Make+it+Pretty.png Blog - Case Study: Ever by Ellie: A Brand Identity and Website Collaboration - Make it stand out Brand Showcase for Ever by Ellie - Deep, Dramatic, Romantic Reds against a neutral backdrop, vintage imagery and a logo underpinned by a bow icon. https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/969fc463-2f6c-47e6-a042-40a657bb0491/Ever+by+Ellie+-+Brand+Moodboards+-+Brand+Design+by+Make+it+Pretty.png Blog - Case Study: Ever by Ellie: A Brand Identity and Website Collaboration - The Colour Palette: Saying Yes to Red In her Brand & Website Questionnaire, Ellie was certain of one thing…she didn’t want red in her branding. But during moodboarding, I kept coming to the same thought. Ellie’s questionnaire had a running theme across dream clients, aspirational brands and her professional style. Wanting to lean into high-end, vintage Hollywood glamour and romance that would set her apart from the monochrome minimalism that dominates the wedding industry, my mind kept coming back to deep, sultry reds (think Charlotte Tilbury and Cartier levels of romance). Old Hollywood glamour, romantic styling, richness. Keen to not ignore Ellie’s wishes, I developed 2 moodboards. One showcasing this vision and one leaning more towards sages and light tones (which Ellie had identified in the brand designs of peers she admired). Ellie’s reaction? Immediate agreement that red was the way the creative direction should go (yay!). The brand suddenly felt bold, stand out, high-end and exactly the kind of luxury she wanted to embody. https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/b1947212-56dc-4b93-823b-e02e77c85538/Business+Card+Mockup+for+Ever+by+Ellie.+Part+of+the+Brand+Design+process+by+Make+it+Pretty.+High+end%2C+vintage%2C+hollywood+glamour+inspired+wedding+hair+brand Blog - Case Study: Ever by Ellie: A Brand Identity and Website Collaboration - The Bow: A Signature Flourish I wanted to give Ellie something deeply personal and iconic. The answer came in the form of a bow designed from two “e” letters. Elegant, simple, and packed with meaning. The bow can feature as a stand alone icon, but when used in logos has been arranged into a square format to give the feel of a high-end pattern and represent the bridal party as a whole. From there, a full logo suite was developed: Primary Logo: Combining the bow with the brand name in a serif font. Variations: Horizontal and stacked formats for flexibility and even a brand stamp. Brand Mark & Icon: Standalone bow or simplified versions for subtle touches and instant brand recognition. This will make it easy for Ellie to apply the brand across everything from print materials to social media templates. https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/e150729c-37b2-495f-ad56-64a09ff20e90/Brand+Image+of+Ellie%2C+owner+of+Ever+by+Ellie%2C+taken+by Blog - Case Study: Ever by Ellie: A Brand Identity and Website Collaboration - Ellie’s Kind Words “Sammi is amazing at what she does, the attention to detail is insane. Having a complete rebrand was a big step for me including a name change, (Sammi actually come up with my new name), She is so patient and understands the importance of getting everything just right. I am over the moon with my new branding and I cannot wait to share the final result. Thank you so much again Sammi, I will miss working with you.” https://www.makeitpretty.co.uk/blog/how-to-roll-out-your-brand-identity monthly 0.5 2025-08-07 https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/f2415d59-2291-4d4c-8cc1-8b9e47acd1ac/Make+It+Pretty+Brand+Designer+Sammi-+Cambridge.jpg Blog - How to Roll Out Your Brand Identity - (From a Brand Designer Who Just Rebranded Herself) It’s all very well me talking about how I design and create brand identities and supporting stationery, but what we don’t discuss enough is what to do with your shiny new brand assets once they’re in your possession. Maybe that’s because the rollout side leans more into brand strategy (and that’s not always my area). BUT… having just launched my own rebrand, I’ve got some real-world, hot-off-the-press advice to share. Here’s what I learned (and what I’d do again differently): https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/47b3d980-714b-4568-aba1-535a68b286bb/Make+It+Pretty+Brand+Designer+Sammi-+Cambridge.jpg Blog - How to Roll Out Your Brand Identity - and finally… Rolling out your rebrand isn’t about perfection, it’s about planning, showing up and enjoying it. You’re stepping out as a new version of you and your business, give that a moment and revel in it! If you're deep in the rebrand fog and feeling overwhelmed, I get it, I’ve been there. I’ve also helped a whole lot of clients walk through this phase too. Need support making it all make sense? Get in touch, I would love to help. Your business is special, your brand should be too. https://www.makeitpretty.co.uk/blog/google-font-pairings-to-make-your-brand-feel-luxurious monthly 0.5 2025-06-20 https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/4ff63f2e-e980-44de-9096-b7a894b8a7be/Sammi+-+Make+it+Pretty+-+Type+Pairing+Blog.jpg Blog - Google Font Pairings to Make Your Brand Feel Luxurious https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/e5adb8de-eccd-45e9-b739-538e811d4085/Sammi+-+Make+it+Pretty+-+Type+Pairing+Blog.jpg Blog - Google Font Pairings to Make Your Brand Feel Luxurious - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/e5c7cf83-11f4-409c-9b11-812164e3c28f/Sammi+-+Make+it+Pretty+-+Type+Pairing+Blog.jpg Blog - Google Font Pairings to Make Your Brand Feel Luxurious - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/d5f11b4b-c7bf-4e0d-a833-de26086a22b2/Sammi+-+Make+it+Pretty+-+Type+Pairing+Blog.jpg Blog - Google Font Pairings to Make Your Brand Feel Luxurious - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/85e03d05-a356-42a8-b8b9-5a91e09b0bbb/Sammi+-+Make+it+Pretty+-+Type+Pairing+Blog.jpg Blog - Google Font Pairings to Make Your Brand Feel Luxurious - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.makeitpretty.co.uk/blog/texture-your-secret-to-a-memorable-brand monthly 0.5 2025-08-07 https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/4bf5c950-8837-49bb-946a-cec141812359/M+Co+Creation+logo+design+-+Make+It+Pretty+Brand+Designer+Sammi-+Cambridge.png Blog - Texture: Your Secret to a Memorable Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/20caa3f3-c78b-4aa0-9696-e4297d3d72d0/Brand+Inspiration+-+Make+It+Pretty+Brand+Designer+Sammi-+Cambridge.png Blog - Texture: Your Secret to a Memorable Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/cd7fbd5c-442f-4218-80a8-0b07132447cb/With+a+Sentimental+lens+branding.png Blog - Texture: Your Secret to a Memorable Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.makeitpretty.co.uk/blog/submarks-monograms-mascots monthly 0.5 2025-06-24 https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/3914087e-5581-45c4-bd86-1c04155d2530/Sammi+-+Make+it+Pretty+-+Branding+Mockup.jpg Blog - Submarks, monograms and mascots, oh my! https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/9520f972-b54b-4d44-a32d-cad5839ee755/M+Co+Creation+-+Submark+Mockup+-+Make+It+Pretty+Brand+Designer+Sammi-+Cambridge.jpg Blog - Submarks, monograms and mascots, oh my! https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/893b6d27-2541-498f-94cd-d7559c9ba402/Roses+Den+Branding+-+Make+it+Pretty+-+Make+It+Pretty+Brand+Designer+Sammi-+Cambridge.png Blog - Submarks, monograms and mascots, oh my! https://www.makeitpretty.co.uk/blog/how-to-name-your-business-for-growth monthly 0.5 2025-06-20 https://www.makeitpretty.co.uk/contact daily 0.75 2025-06-25 https://images.squarespace-cdn.com/content/v1/616954ec26e3171c7e7ba7a2/1749136206518-Z898ZYT9FJ83YBP0TSUE/Make+it+Pretty+-+Sammi+brand+photoshoot+-+Cambridge.jpg https://www.makeitpretty.co.uk/home daily 1.0 2026-02-26 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